Privacy policy

Last updated: 27 September 2026

I'M JUST A GIRL LTD ("we", "us" or "our") operates the I'M JUST A GIRL website and online store.

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, place an order, contact us, or use our services.

WHO WE ARE

I'M JUST A GIRL LTD
Lytchett House
13 Freeland Park
Wareham Road
Poole
Dorset
BH16 6FA
United Kingdom

Email: heygirl@imjustxgirl.com

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

• Your name, email address, billing address and delivery address.
• Your contact details when you contact us.
• Order and transaction information, including products purchased and order history.
• Payment information processed through our payment providers. We do not store your full payment card details.
• Information about your use of our website, such as device information, IP address and cookies.
• Information you choose to provide when submitting content to us, such as your Instagram username, email address and photographs through our "Spotted in the Wild" submission form.

HOW WE USE YOUR INFORMATION

We use your personal information to:

• Process and fulfil your orders.
• Take and process payments.
• Arrange delivery and handle returns, refunds and customer service.
• Respond to questions and enquiries.
• Maintain and improve our website and services.
• Protect our website, customers and business from fraud or misuse.
• Comply with legal and accounting requirements.
• Where you have given permission, use photographs or other content you submit to us for the "Spotted in the Wild" section of our website and our social media.

LAWFUL BASIS FOR USING YOUR INFORMATION

We use different lawful bases depending on why we are processing your information.

• Contract: We use information necessary to process and fulfil your order and provide the services you have requested.
• Legal obligation: We may process information where necessary to comply with legal, tax, accounting or other legal requirements.
• Legitimate interests: We may use information where necessary to operate, protect and improve our business, website and services, provided this does not override your rights and interests.
• Consent: Where we ask for your permission, such as permission to feature a photograph you submit to "Spotted in the Wild", we rely on your consent. You can withdraw consent by contacting us.

WHO WE SHARE YOUR INFORMATION WITH

We may share personal information with trusted service providers where necessary to operate our business, including:

• Shopify, which hosts and operates our online store.
• Payment providers such as Shopify Payments and PayPal.
• Delivery and postal providers where necessary to fulfil your order.
• Email, website, hosting and technology providers.
• Professional advisers or authorities where disclosure is required by law.

We only share information where necessary for the relevant purpose and expect service providers to handle personal information appropriately.

INTERNATIONAL DATA TRANSFERS

Some of the companies we use may process personal information outside the UK. Where this happens, we will use appropriate safeguards as required by applicable data protection law.

HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

Order and transaction information may be kept for as long as necessary to meet legal, tax and accounting requirements, resolve disputes and protect our legal rights.

Information submitted for "Spotted in the Wild" will be kept while it is being considered or featured, unless you withdraw your consent or ask us to remove it, subject to any legal requirements.

We securely delete or anonymise personal information when it is no longer required.

YOUR RIGHTS

Depending on the circumstances, you may have rights in relation to your personal information, including the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your information where there is no valid reason for us to keep it.
• Ask us to restrict how we use your information in certain circumstances.
• Object to certain uses of your information.
• Request transfer of certain information to another organisation where applicable.
• Withdraw consent where we are relying on consent.

To exercise your rights, contact us at heygirl@imjustxgirl.com.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

Our website uses cookies and similar technologies to operate the website, remember preferences, understand how the website is used and support certain features.

Some cookies may be provided by Shopify or other third-party services used on our website.

You can manage cookies through your browser settings and any cookie controls provided on our website.

CHILDREN'S PRIVACY

Our website is not directed specifically at children and we do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information without appropriate permission, please contact us.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, services or legal requirements.

We will update the "Last updated" date when changes are made.

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

I'M JUST A GIRL LTD
Lytchett House
13 Freeland Park
Wareham Road
Poole
Dorset
BH16 6FA
United Kingdom

Email: heygirl@imjustxgirl.com